Erasmus MC, Healthcare
Linking consent to every image of patients and staff, and tracing misuse of their photos online.
Erasmus University Rotterdam
The organization
Erasmus University Rotterdam serves thousands of students, researchers and staff across multiple faculties. Photography and video support marketing, communications, student recruitment and internal engagement.
Challenge
What needed to change
- Consent was collected and stored on paper.
- There was no direct link between images and consent records.
- It was hard to trace who had given permission, and for which images.
- Administrative work grew with the volume of content.
- Withdrawals of consent carried more risk than they should.
Solution
How Verify helps
- 01
Consent connected to individual and group photos
This was the university’s core requirement. Out of four shortlisted suppliers, only two could meet it. With Verify, people are linked directly to the images they appear in, including group photos.
- 02
One process across the organization
Consent is collected and managed digitally, with rights and usage restrictions visible. Faculties and departments follow the same process.
- 03
Connected to the CMS
The integration with the university’s CMS was prepared in advance. The implementation ran with minimal disruption.
Results
What it delivered
- A fully digital consent workflow
- Centralized governance across a decentralized organization
- Less administrative work
- Faster access to image rights information
- More confidence when handling consent withdrawals
- A foundation for responsible use of AI in image management
“Get it organized. Many organizations are still working with paper-based processes where there’s no clear connection between consent and the images themselves. Make sure you have a system that allows you to know which images have consent and where those images are being used.”
Customer stories
