Erasmus University Rotterdam, Higher education
Digital consent for individual and group photos, connected to every image across a decentralized university.
Erasmus MC
The organization
Erasmus MC is a university medical center in Rotterdam. Its Department of Communication, including image editing and employer branding, publishes visual material across the website, campaigns and social media.
Challenge
What needed to change
- Consent forms were stored in different places.
- There was no automatic link between consent contracts and specific images.
- The team had little visibility into the validity and expiry of consent.
- Withdrawal requests took time to process.
- Photos of staff could be used online without permission.
Solution
How Verify helps
- 01
Consent linked through facial recognition
Consent forms are stored digitally. Facial recognition links the right consent to every image in which a person appears: patients, staff, professors, board members and hired models.
- 02
Validity in view, images blocked when consent ends
The team sees at a glance whether an image can be used, monitors expiry dates and gets a signal when renewal is due. Through the integration with the existing image database, images are blocked automatically when consent expires or is withdrawn.
- 03
Online monitoring
Images registered in Verify carry an invisible digital watermark, so they can be found on websites and social media. If a photo of a doctor is misused to promote health products, the team can trace it quickly.
Results
What it delivered
- A clear view of all consents registered in Verify and the images they cover
- Automatic linking between consent contracts and visual content
- Faster handling when someone withdraws consent or leaves the organization
- Misuse of staff photos online traced quickly
- Less administrative work for the communications department
- The way of working with Verify was assessed very positively during an external audit
“With Verify, we can now centrally manage consents and access them in real time. When someone leaves the organization or withdraws consent, we can immediately see which images are affected. Thanks to the integration with our image database, photos are automatically blocked as soon as consent expires or is withdrawn. In addition, Verify enables us to track unauthorized use of our images online. During an external audit, our way of working with Verify was assessed very positively.”
Customer stories
