Erasmus MC, Healthcare
Linking consent to every image of patients and staff, and tracing misuse of their photos online.
ANP
The organization
ANP manages one of the largest photo archives in the Netherlands, with millions of images distributed to newspapers, magazines and media platforms. Knowing where those images are reused is essential for fair licensing.
Challenge
What needed to change
- Images are often cropped, recolored or reused in different layouts, especially in print.
- Monitoring relied on several software vendors and manual work.
- Daily newspapers and magazines in multiple countries had to be compared against an archive of tens of millions of images.
- Matches were missed despite the effort.
Solution
How Verify helps
- 01
Automated scanning of web, digital and print
Verify scans websites, digital publications and printed newspapers and compares them against ANP’s archive.
- 02
Recognition of altered images
Photos are recognized even when they have been cropped, edited or partially reused.
- 03
Insight for licensing
ANP sees where its images appear and can check that use against its licensing model.
Results
What it delivered
- ANP reports detection accuracy of 99% for reuse of its images
- From hours of manual checking to automated insight
- One workflow instead of multiple tools
- A significantly higher amount invoiced for licensed use, according to ANP
“Tracking image reuse across print and online media used to be an incredibly time-consuming process for us. We relied on multiple tools and a lot of manual checking, which made it difficult to get a complete and accurate overview. With [Verify], the entire workflow is automated. Even heavily edited or cropped photos are detected with remarkable accuracy. The biggest impact for us is that we now see exactly where our images are used, which has allowed us to invoice a significantly higher amount for licensed usage. It has fundamentally improved how we monetize our archive.”
Customer stories
More teams that use visual content with confidence.
Erasmus University Rotterdam, Higher education
Digital consent for individual and group photos, connected to every image across a decentralized university.
Municipality of Roosendaal, Government
Faster photoshoots with digital consent by link and QR code, and images blocked automatically when consent ends.